Tips Films' Ishq Vishk is a movie targeted at the youth. Although it has a wafer-thin storyline, the stylish picturisation of the movie holds our attention. A story like this has been witnessed time and again by Hindi cinema buffs. But Ishq Vishk comes with a package of bright colours of youth and love, attracion and realisation.

Rajeev (Shahid Kapoor) and Payal (Amrita Rao) are childhood friends. Amrita is a simpleton, who loves Rajeev unconditionally, while Rajeev is forever looking for a glamorous companion. The two go through a tumultuous phase in their relationship when a glamorous girl Alisha (Shenaz Treasurywala) joins the college.

Rajeev tries to woo Alisha but slowly and steadily, he realises that his heart beats for Payal. The emotional drama takes place in the post-interval portions when Rajeev matures from his boyish behaviour.

The sequence in the birthday party, right till the climax, is proof of good writing, good direction and good acting. The first thing that catches the attention of the viewers in Ishq Vishk is the hip and happening look. It is evident that Ken Ghosh has targeted the flick at the youth.

Another asset of the film is its music by Anu Malik. The dance competition track Kya Mera Chehra Romantic Hai? is the best song, picturisation-wise, while the title track is a gem, lyrically speaking. The dialogues and the witty one-liners compliment the goings-on so beautifully that it makes the process of watching the film an enjoyable experience.

Shahid Kapoor is an actor to watch out for. This youngster has handled the dramatic and emotional moments with flourish. He is an exceptional dancer as well. Amrita Rao is a revelation. Shenaz is confident. Satish Shah, Neelima Azim, Upasna Singh and Anang Desai lend adequate support.

On the whole, Ishq Vishk is an entertaining film aimed at the urban youngsters.

-- Divya Gowda